Digital Marketing Analytics 数字营销分析必备证书
- MT Global
- Dec 29, 2022
- 2 min read
Updated: Sep 12, 2023
进入到2022年，许多企业都在致力于建立网站、社交媒体资料等方式，因为大家都看到了数字营销的优势，包括了高覆盖率、高投资回报率、易于监控、易于实时分析和操作等等。Digital Marketing也为企业带来了很多好处。他们可以通过社交媒体轻松地与目标客户沟通。通过社交媒体，他们可以了解目标市场的偏好以及不同产品或服务的优缺点，从而改进产品。
Digital Marketing目前已经成为许多同学的职业选择，包括专业是Digital Marketing, Marketing Analytics, Communications等等。而目前美国就业市场上对经过培训和认证的Digital Marketing专业人员的需求量很大。像Google 和 LinkedIn 等一些数字营销巨头，以及其它各种各样的公司在Digital Marketing领域一直在创造新的就业机会。事实上，仅今年就有数百个职位空缺，而且这个数字未来只会上升。
而作为职场小白的留学生们，如果你想找Digital Marketing相关的工作，如果你拥有Digital Marketing Certificate的话，将为你的技能提供可信度。为了获得你职业起步期的第一份工作，如果雇主能够以某种方式知道你具备适当完成工作所需的技能，他们会对你来担任这个工作会更有安全感，而Digital Marketing certificates是帮助他们了解候选人是否具备必要的数字营销技能的有效途径。
Digital Marketing Certificate 推荐
以下是目前线上平台与很多科技公司（比如Google和Meta）合作推出的Digital Marketing Certificate课程，基本上都是有7天的free trial，速速马住吧！
1. Google Analytics Projects
Google Analytics是数字营销非常有用的分析工具，通过学习这些课程或certificate能够帮助你更好的了解在真正industry和真实的project中要怎么去监测数据和变量的变动。
Digging Deeper into Audience Reports in Google Analytics
Assess for Success: Marketing Analytics and Measurement
2. Digital Marketing Concepts and Metrics
Google Digital Marketing & E-Commerce Professional Certificate
Meta Social Media Marketing Professional Certificate
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